Schweizerischer Verein für ausgewogene Berichterstattung
Are you planning a referendum at the municipal, cantonal or federal level? Do you represent an association, an interest group or an authority that is launching a template?
Then you know the pattern: two camps face each other, high budgets flow into the voting campaign, the bill narrowly passes — or narrowly fails. Four years later, the same conflict begins again.
We offer a different way: We do not primarily analyze consent, but rather resistance. In this way, we show early on which groups feel left out, where tough opposition arises and what can be adjusted to make a template more viable, especially for tough opponents. Experience shows that votes after this achieve 70-80% approval ratings and the tough opponents are eliminated – a fundamentally different result than we experience today with many votes with less than 60% approval.
Classic voting campaigns focus on mobilization and majorities. Our approach focuses on the question:
What do the tough opponents need so that they can at least live in peace with a solution?
Our analyzes are based on the PRISMA model. It segments the voting population into demographic groups and measures the expected resistance for each group.
The focus is on three questions:
Which population groups are affected? Where does resistance arise? Which emotional drivers are activated?
Our measurements attest to an 86% hit rate in national votes.
2. Local classification
Calibration at the municipality, canton or national level.
Inclusion of previous votes and local peculiarities.
What does it take so that even critical groups can live with the solution?
Assessment and recommendations for effective communication.
Would you like to know how your proposal is likely to be received by voters before it goes to the vote?
Describe your project to us. We will check with you whether and how an analysis makes sense.