PRISMA – Voting Analyzes

Templates that get through – because no one is left out

Are you planning a referendum at the municipal, cantonal or federal level? Do you represent an association, an interest group or an authority that is launching a proposal?

Then you know the pattern: two camps face each other, large budgets flow into the voting campaign, the proposal narrowly passes – or narrowly fails. Four years later, the same conflict begins again.

We offer a different path: We do not primarily analyze consent, but rather resistance. In this way, we show early on which groups feel ignored, where tough opposition arises and what can be adjusted to make a template more sustainable.

Why this approach works

Classic voting campaigns focus on mobilization and majorities. Our approach focuses on the question:

What do the tough opponents need so that they can at least live in peace with a solution?

• less polarization
• fewer revenge fights in the next round
• higher legitimacy
• more robust political solutions

How PRISMA works

Our analyzes are based on the PRISMA model. It segments the voting population into demographic groups and measures the expected resistance for each group.

The focus is on three questions:

• Where does relevant resistance arise?
• Which groups are crucial?
• What would need to be added, specified or communicated differently?

Procedure

1. Analysis of the template
   Which population groups are affected? Where does resistance arise? Which emotional drivers are activated
2. Local classification
   Calibration at the municipality, canton or national level.
3. Pattern recognition
   Inclusion of previous votes and local peculiarities.
4. Inclusion of those affected
   What does it take so that even critical groups can live with the solution?
5. Forecast and communication
   Assessment and recommendations for effective communication.